Deschutes needed a menu that mirrored the craft experience of their pubs and provided a consistent system for customers.
We wanted to create menus that were not only a visual experience, but also a tactile one. To this end, we put menus on wooden boards with the Deschutes logo engraved on the back. The menu shells are stamped and printed off center for a subtly industrial feeling. We designed the insides of the menus so they could be printed in-house at each Deschutes location for easy updating.