The Endurance Products Company produces supplements using a unique wax matrix sustained release technology that prolongs the life cycle of vitamins and minerals in the body and optimizes the chance for them to provide health benefits.
Endurance Product Company’s new branding visualizes their sustained release technology with a new logo that evokes nutrition and health. The icon hides a monogram in the leaves of a plant. The blossoming center illustrates the dissolving effect of Endurance’s slow release supplement.
The icon is complimented by a lowercase Cassia word mark that offers a sense of friendly professionalism in a market space that is often aesthetically clinical. Paired with natural tones of lemongrass and dark taupe, the logo serves to emphasize Endurance’s focus on wellbeing.